What is an ARC reader you ask?

An ARC reader receives and Advanced Review Copy (ARC) of the book prior to its publication. The ARC reader agrees to read the book, post about it on their social media pages, and submit reviews on Goodreads and then Amazon on publication date.

How does this help an author? It helps to spread organic word of mouth via social media to those the author isn’t already connected to and it begins the official reviews on Goodreads process and hopefully also a bulk of reviews on publication day on Amazon.